Edit: It will never cease to make me laugh that I get more genuinely serious discussion comments on my meme posts in /c/Memes than anywhere else. I’m not hating, I love it.
Edit 2: Chicago-Style deep dish pizza isn’t pizza go fuck yourself
A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.
Thus the title <3
Ya, made me member. Wasnt sure if the story was well known enough.
Oh I wasn’t saying that like I was complaining. Was saying that like to add onto your comment for those confused by the title. Sorry if it came off bitchy.
No, no. I added context, a comment and community to a silly meme. I love you
Love you too buddy <3
Not on the mouth, i cant stand it.
Tbf any variation of “one third of a pound” is a shit name, so all this proves is that they failed to market the product.
The real answer is likely that extra wide buns are not available from suppliers, and nowhere bakes their own bread these days. For the chains that have their own off-site bakeries and supply chains, the majority of consumers probably don’t want a much bigger burger, and those that do have big enough mouths to fit extra tall burgers, or buy 2 burgers which are easier to eat. I know if I’m extra hungry I’ll grab 2 cheeseburgers, but most of the time 1 plus the mandatory chips is enough childhood nostalgia junk for me. I wouldn’t care about a 50% wider cheeseburger.
Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.
See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.
Should have sold a 1/5 pound burger then lol
I think wider is better so you don’t have to unhinge your jaw like a snake to eat it.
This is a dumb response. Wider is easier to fit in your mouth and doesnt fall apart. Taller is just a mess and challenge to eat
TLDR: it’s not a volume issue, its a distribution
That is the point of the meme.
It’s a reference to the third-pound burger, and how consumers thought 1/3 was less than 1/4.
I bet the price increase was more than 1/12, though.
It’s true. I’m a bartender. When I serve a drink in a to-go cup I sometimes get people bitching “oh, that’s all I get?” and then I passive aggressively demonstrate to them that it’s the same as it would be in a pint glass but it’s just shorter and wider.
If they wanted a good deal, they should have stayed at home and drank alone in the basement. Works for me.
Food for thought: a sufficiently tall and narrow burger ain’t a burger anymore, when it’s roughly spherical rather than roughly cylindrical it’s also not a burger and if it’s large and brick-like it’s yet something else.
spoiler
Cevapcici Kofta; Meatball; Meatloaf.
So burger is a geometrically bound dish definition.
Meatloaf and meatballs have things like egg and breadcrumbs mixed in, and don’t tend to come on buns.
People who put such things in their hamburger patties are eating meatloaf sandwiches, not hamburgers.
Hah! Joke’s on you: you haven’t seen my cooking!
a sufficiently tall and narrow burger ain’t a burger anymore
It’s a hotdog.
I mean it worked for subway. Until they started skimping
At a certain point you have to cut the burger like a pizza though
Mmmh, pirger.
Thanks to pizza, even Americans are familiar with the concept of wide
I’m having flashbacks to having to explain to idiots that one large pizza is way more pizza than two medium pizzas.
Nobody said it. So be it…
A regular size, ⅓lb burger is plenty for anybody. If it was unsatisfying, use better ingredients or stronger flavours.
So the invisible hand of the market has spoken, I see
But if it is wider it cooks through more. A nice thick patty gives me a nice tasty medium rare burger that soaks the bun with burger juice.
Yup. Which sold better, the whopper (wider) or the big Mac(taller)
I was on your side until that gibberish about Chicago style pizza.
I’ll take whatever gets my beard the least messy.
