They don’t care. At the moment AI is cheap for them (because some other investor is paying for it). As long as they believe AI reduces their operating costs*, and as long as they’re convinced every other company will follow suit, it doesn’t matter if consumers like it less. Modern history is a long string of companies making things worse and selling them to us anyway because there’s no alternatives. Because every competitor is doing it, too, except the ones that are prohibitively expensive.

[*] Lol, it doesn’t do that either

I can answer this one, but mainly only in reference to the other popular solutions:

• nginx. Solid, reliable, uncomplicated, but. Reverse proxy semantics have a weird dependency on manually setting up a dns resolver (why??) and you have to restart the instance if your upstream gets replaced.
• traefik. I am literally a cloud software engineer, I’ve been doing Linux networking since 1994 and I’ve made 3 separate attempts to configure traefik to work according to its promises. It has never worked correctly. Traefik’s main selling point to me is its automatic docker proxying via labels, but this doesn’t even help you if you also have multiple VMs. Basically a non-starter due to poor docs and complexity.
• caddy. Solid, reliable, uncomplicated. It will do acme cert provisioning out of the box for you if you want (I don’t use that feature because I have a wildcard cert, but it seems nice). Also doesn’t suffer from the problems I’ve listed above.