At least in Japan the middle aged men card trading game is a thing:

https://www.tokyoweekender.com/entertainment/middle-aged-man-trading-cards-go-viral-in-japan/

Very long time ago Electronic Arts (ECA at the time, with the cube, ball and pyramid logo) published amazing games.

I really really enjoyed my Racing Destruction Set or the Pinball Construction Set on the C64.

I’m just happy now I did pirate them and never gave them my money to cause what EA is now.

So in my eyes “ECA” is another company “EA” killed.

(40 years ago, when I was 15 - sue me, EA )

Tesla just needs a new slogan or a good marketing campaign.

Something like:

Tesla - power by joy

Or “Kraft durch Freude” in German.

All that would perfectly fit the brand image.