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Joined 2 years ago
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Cake day: June 17th, 2023

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  • Joke is Black Friday deals are more expensive than other times of the year.

    You should have laws against that

    Michael Hill advertised a “Member Event 25% off Sitewide” sale on its website, implying that all products sitewide were discounted by 25% for members, when some products were not discounted.

    MyHouse promoted their sale with ads stating “Up to 60% OFF RRP EVERYTHING ON SALE“, followed by “+EXTRA 20% OFF”. The ACCC considered this misleading as the additional 20% off did not apply to all products.

    Hairhouse Online’s “SAVE 20% to 50% SITEWIDE” promotion was misleading because more than a quarter of the products available on its website were excluded from the sale offer.

    Ensure discount claims are genuine: Only advertise discounts where products have been genuinely offered at the higher price for a meaningful period. Avoid creating artificially inflated “was” prices solely to support discount claims. This also applies to displaying the RRP price next to a discounted price – if the product has not recently been sold at the RRP price, this could be misleading.

    Document pricing decisions: Maintain records of previous pricing to support any discount claims and demonstrate compliance with ACL requirements.

    https://mdlaw.com.au/news-insights/misleadingretailpricing/