Everything must enshittify.

Shocking. That’s what we get for expecting companies to be benevolent stewards of the internet. They tricked us for a decade and a half but the sheep’s clothing are coming off.

I haven’t seen a Bitly link in dog’s years and assumed it had died.

Host your own URL shortener with Yourls. It’s great, loads of useful plugins too. (dot)ink domains are cheap so you can have fun with namel.ink like I did.