WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • minorkeys@lemmy.world
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    6 hours ago

    Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.

  • rustydomino@lemmy.world
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    5 hours ago

    The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

    • Raiderkev@lemmy.world
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      5 hours ago

      I had to use LINE for work a few years ago to communicate with the Philippines. Awful app.

      • rustydomino@lemmy.world
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        3 hours ago

        Awful depends on your point of view. Is it easy to message and call your friends and make group chats for free? The answer is yes. The fact that the interface sucks and is ad-ridden is irrelevant to older aunties and uncles.

  • Wispy2891@lemmy.world
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    22 hours ago

    the channels you follow

    I knew they would use that info for targeted advertising

    It’s Facebook 101, let the users themselves tell you what they like

  • Auth@lemmy.world
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    1 day ago
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

  • ☂️-@lemmy.ml
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    10 hours ago

    i use none of these features.

    i’m glad they are not as invasive as i thought, but they will definetly be making them worse over time.

  • FuryMaker@lemmy.world
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    1 day ago

    People are going to use whatever the majority use.

    I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

    They’re just too big. How is anything else supposed to take off? Just gradually maybe.

    So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?

    • Camelbeard@lemmy.world
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      19 hours ago

      Family chatgroup, signal Work chatgroup, signal Half of my friends, signal

      Won’t be very long until I remove whatsapp from my phone. That one friend that doesn’t want to switch, call me I guess…

    • network_switch@lemmy.ml
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      18 hours ago

      It’s a slow grind for adoption. I’ve had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It’s mostly people from work at tech companies but progressively I’ve noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won’t take off in a few years. Maybe another decade

    • IndustryStandard@lemmy.world
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      23 hours ago

      Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.

    • Schlemmy@lemmy.ml
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      19 hours ago

      That’s the main reason Signal uses phone numbers for verification.

      That way you can see which of your contact can be reached on their platform.

      I slowly diverted from WhatsApp to Signal in that way. I also have it in my WhatsApp bio: ‘‘You can reach me on Signal. Come on over, it’ll be fun’’

  • nothrone@lemmy.dbzer0.com
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    1 day ago

    WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

    What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…

  • Mark@lemmy.world
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    2 days ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

      • j0ester@lemmy.world
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        23 hours ago

        It’s not a popular messaging app in the US. It is in many other countries though. I use it to talk to my wife’s family.