Some of us prefer “light in the bootloader” as a euphemism

That’s fair. They’re behind, but definitely playing. “Apple Intelligence” has been around for a year, just badly under-developed.

Apple plans to ‘significantly’ grow AI investments, Cook says | TechCrunch

“We see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments,” CEO Tim Cook said on the Q3 2025 earnings call with investors.

The seven primary companies that are trading around the same tens of billions of “investment” and “credits” are worth 34% of the S&P 500.

Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, Tesla.

All of them are betting HARD, because CEO types think they can be first to market with the singularity and win. (That may be oversimplifying a bit, but every one of these companies is run by Nazi collaborators. Make stupid calls, win shitty reputation.)