The same thing happened in the 80s with Japan. The Japanese were no longer making crappy cars but small and very reliable, affordable cars. Detroit was still making rust buckets, obsessing over powerful engines with bodies that rotted out and defects galore. Detroit got beaten up badly (Chrysler had to get a gov bailout) until they cleaned up their act and improved their products. Protecting Detroit from competition would’ve just saddled US consumers with decades more of crappy, overpriced, low quality, cars.
A friend of mine from high school attended the GM Institute and became an engineer for them. One of his first projects was on a team that bought a Lexus and an Infiniti when they first came on the market and took them apart to see how many production defects they had. He said a typical American car at the time (and this was in the '90s after quality had rebounded somewhat from its disastrous nadir) had 300-400 defects. The Infiniti they took apart had 2. The Lexus had 0.
Protecting Detroit from competition would’ve just saddled US consumers with decades more of crappy, overpriced, low quality, cars.
And it did. Japanese companies maintained a solid portion of the market in the US, a notable lead in quality, and many consumers no longer willing to waste money on crappy overpriced low quality cars from American companies. American cars were forced to get better and they’re better off for it, but they resisted the entire time, just like today.
The same thing happened in the 80s with Japan. The Japanese were no longer making crappy cars but small and very reliable, affordable cars. Detroit was still making rust buckets, obsessing over powerful engines with bodies that rotted out and defects galore. Detroit got beaten up badly (Chrysler had to get a gov bailout) until they cleaned up their act and improved their products. Protecting Detroit from competition would’ve just saddled US consumers with decades more of crappy, overpriced, low quality, cars.
https://imprimis.hillsdale.edu/how-detroits-automakers-went-from-kings-of-the-road-to-roadkill/
We still don’t let in the small pickups the rest of the world enjoys.
A friend of mine from high school attended the GM Institute and became an engineer for them. One of his first projects was on a team that bought a Lexus and an Infiniti when they first came on the market and took them apart to see how many production defects they had. He said a typical American car at the time (and this was in the '90s after quality had rebounded somewhat from its disastrous nadir) had 300-400 defects. The Infiniti they took apart had 2. The Lexus had 0.
And it did. Japanese companies maintained a solid portion of the market in the US, a notable lead in quality, and many consumers no longer willing to waste money on crappy overpriced low quality cars from American companies. American cars were forced to get better and they’re better off for it, but they resisted the entire time, just like today.